Some Fool,
properly introduced.

On the night my grandfather died, my family was gathered around a poker table. My grandfather — a man named Bill — was dealt Wild Bill’s Dead Man’s Hand. He had cancer and had chosen the Death with Dignity path, so his passing wasn’t a surprise, but the coincidence was enough to silence the room.

That moment crystallized something I had been circling for years. For the better part of a decade I had been moving through mythology, semiotics, depth psychology, philosophy, and the hard sciences, trying to understand something I couldn’t quite name — the role that story plays in our lives, and the way meaning has a strange habit of showing up uninvited.

That search eventually led me to Archetypal Advising.

I’m not a licensed therapist, and I have no credentials on my wall. What I have is ten years of obsessive, self-directed study and a genuine belief in what this work does. The techniques and frameworks at the heart of Archetypal Advising have made a real difference in my own life, and in the lives of others who have taken the time to examine the narratives, symbols, and patterns shaping how they see the world — and who they believe themselves to be.